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Manuel Lamas has extensive experience in sales management, having worked in various roles within reputable companies such as Vieira, Cereal Partners Worldwide, Nestlé, and Nestlé Purina PetCare Europe, Middle East & North Africa. Their expertise lies in sales team formation, retail business model definition, developing strategies for the retail sales channel, and building high-performance sales structures. Manuel has held titles such as National Account Sales Manager, National Key Account Manager, Area Sales Manager, Sales Manager, and Rack Jobber. Manuel has a background in business and economics from Católica Lisbon School of Business and Economics and Universidade Portucalense (UPT).