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Kerli Tarum has been working in the media industry since 2013. Kerli started as a Social Media Strategist at 7Blaze in 2013, where they developed social media campaign strategies and managed multiple campaigns. In 2016, they became a Producer at Pyro Radio, where they managed the studio during live shows, monitored on air output, troubleshot, recorded shows, and playlisting. Kerli also did event photography and videography. In 2018, they became a Creative Producer at Auro, where they created content for branding and marketing purposes, created storyboards, directed video shoots, edited and colour corrected footage, directed photoshoots, and edited pictures. Kerli also selected music for workouts, created workout mixes, and recorded audio in the studio. In the same year, they also became a Freelance Motion Designer and a Summer Intern at Lock 'N' Load Events, where they did copywriting and social media content. In 2020, they became a Motion Design Lead and a Motion Graphics Designer at Vidsy.

Kerli Tarum's education history includes a Bachelor's degree in Marketing & Advertising from Tallinn University from 2010 to 2013, a Foundation degree in Creative Music Production and Business from the University of Westminster from 2015 to 2017, a Level 1 & Level 2 NCFE qualification in Radio Production from Roundhouse Radio in 2016, and an Animation Bootcamp from School of Motion in 2019. Additionally, Kerli has obtained several certifications from LinkedIn, including mocha 5 Essential Training in 2020, Illustrator 2020 Essential Training in 2020, After Effects CC 2018 Essential Training: Motion Graphics in 2019, After Effects: Character Animation Techniques in 2019, After Effects Guru: Integrating Type into Video in 2019, After Effects Guru: Keyframe Assistants in 2019, Premiere Pro CC 2019 Essential Training: The Basics in 2019, and After Effects CC 2018 Essential Training: The Basics in 2019.