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Aitor Peña is a seasoned professional with extensive experience in marketing, public relations, and management. Currently serving as a Socio at Dircom, Asociación de Directivos de Comunicación since January 2022, Aitor has been the Head of Marketing & PR at Vidrala since March 2008, where previous roles included Marketing Manager. Aitor also contributed as a Member of the Board at Club Deportivo Bilbao from January 2007 to December 2010, and held positions as an Analyst at Accenture and El Mundo, as well as a Controller at Urbabil. Aitor's educational background includes an Advanced Management Program from IE Business School, a GESCO degree in Marketing and Commercial Management from ESIC Business & Marketing School, and an engineering degree in Management Computer Science from the University of Deusto.