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Sarah Baldwin worked at VidMob as a Senior Client Success Manager and Global Category Lead for Beauty & Luxury. Sarah then transitioned to the role of Senior Strategic Client Manager before becoming a Client Success Manager. Prior to VidMob, Sarah served as Chief Of Staff at The Leir Charitable Foundations. Sarah started their career at Craft Translation as a Project Manager, specializing in creative translation of marketing material. Sarah also worked as a Marketing Intern at Briggs Freeman Sotheby's International Realty.

Sarah Baldwin attended Highland Park High School from 2007 to 2011. Sarah then pursued a Bachelor of Arts (B.A.) degree in English Language and Literature, Spanish Language, and German Language at Middlebury College from 2011 to 2015. Additionally, they participated in the Middlebury College Summer Language Program in 2013, focusing on German Language and Literature. In 2014, Sarah briefly studied Spanish Language and Literature at the University of Buenos Aires.