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Allison De Cruz has over 17 years of work experience in marketing and communications. In 2020, they were the Marketing Lead at Viddsee. From 2017 to 2019, they were the Co-Founder of The Treat Jar Co. and the Manager, Marketing & Communications at Divtone Entertainment. During 2019, they were also the Growth Marketing Lead at Gluu, where they developed the brand and marketing strategy, copywriting, designing of external communications, and enhanced UX and UI design for the Gluu app. From 2018 to 2019, they were the Manager, Marketing & Communications at Naumi Hotels. From 2011 to 2017, they held various roles at FOX Networks Group Asia, including Manager, Marketing & Communications, Assistant Manager, Marketing & Communications, and Senior Executive, Marketing & Communications. From 2007 to 2006, they were the Manager, Creative Services at Avivar Audience Communications Pte Ltd, where they led creative direction and event concepts for the sales team, and managed creative department and liaised with external designers. From 2006 to 2003, they were the Assistant Manager, Client Services at Boom Events Management Pte Ltd, where they conceptualized ideas for corporate campaigns, dinners, and product launches. During 2003, they were a Creative Consultant at Avivar Audience Communications Pte Ltd, where they conceptualized ideas for thematic events and designs for branding of campaigns and product launches.

Allison De Cruz has a Bachelor's Degree in Marketing and the Media from Murdoch University, which they obtained from 2010 to 2011. Prior to that, they obtained a Diploma in Marketing from Temasek Polytechnic from 2000 to 2003. Allison also holds an Autodesk Certificate of Completion - AutoCAD from Autodesk, which they obtained in March 2010.