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Theodore Coolentianos is a seasoned professional in category strategy and brand management, currently serving as Senior Category Strategy Manager at VidaCorp since July 2024. Previously, Theodore held the position of Trade Strategy Manager at Arrotex Pharmaceuticals from June 2021 to July 2024, and spent a decade at Reckitt in various roles, including National Account Manager, Senior Brand Manager for multiple product lines, and Brand Manager. Theodore's career began in sales and brand management, showcasing expertise in market strategy and consumer products. Educational qualifications include a Bachelor of Commerce in Marketing from Macquarie University and a Higher School Certificate from St Aloysius' College.