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Elisabeth Cano Morales is an experienced product manager currently working at VidaCaixa since September 2022, with previous roles at Sanitas as a marketing coordinator and product manager for Sanitas Mayores from March 2016 to September 2022, where significant achievements included a 30% lead conversion rate and a 20% reduction in PPC costs. Previous experience includes co-founding Masspeople, managing marketing for Pearson España y Portugal's English Language Teaching portfolio, and establishing the marketing department at Hitsein & Gescon Asociados. Elisabeth has held positions at Mattel España, Metalco, Visual Promocom, and Universidad de Vic, showcasing a comprehensive background in digital marketing, product management, and strategic planning. Educational qualifications include a postgraduate degree in Digital Marketing from ESIC and a Master's in Marketing Management from EAE Business School.