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Soh Stella is an accomplished business development professional with extensive experience in the entertainment and technology sectors across the Asia-Pacific region. Currently serving as the Business Development Director at VIDAA since May 2023, Soh is focused on expanding partnerships for VIDAA's Smart TV OS and Content Platform in Southeast Asia and South Asia. Previously, as Commercial Director at UniPin from August 2021 to October 2022, Soh developed group commercial strategies aimed at revenue growth outside Indonesia. Soh's earlier roles include Senior Manager of Content at SMG Entertainment, where responsibilities spanned content operation and strategy for a new OTT platform, and various leadership positions at Measat Broadcast Network and Astro All Asia Networks, focusing on acquisition, distribution, and partnership management. Soh holds a Bachelor of Business Administration from the University of Kent at Canterbury.