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Sara Palminger currently serves as Marknadschef at Victoriahem since January 2022 and has held a similar role at Victoria Park AB since February 2007, where additional experience includes serving as Tf Spachef. Prior to these positions, Sara was a Project Manager in Marknad & Affärsutveckling at Coop Sverige from 2000 to 2006, overseeing the Coop Forum project and coordinating the Framtidsplan. Sara also managed the X-tra brand and led the implementation of a new pricing strategy. Educational background includes an Ekonomie kandidatexamen in Marknadsföring & organisation from Lund University, completed from 1997 to 2000, alongside participation in an individualized management trainee program at Coop.