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Juan Guitart Fernandez is an experienced executive, currently serving as CEO Iberia at Viciunai Group since April 2022. Previous positions include Country Managing Director at Balconi - Valeo Foods Group and Commercial Director roles at Herma Productos de Limpieza SA and Font Salem, where significant contributions were made to market leadership and sales growth. Juan also held key commercial positions at ARLUY S.L., Conserves France, and Juver Alimentación, focusing on internal management and commercial development under challenging conditions. Early career experience includes key account management roles at GRUPO OSBORNE and Unilever Home Care. Educational qualifications include a General Management Program from IESE Business School and advanced degrees in Financial Management and Commercial Management from ESIC Business & Marketing School.