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Harbir Guram

Head of Sales at VICI FanFest

Harbir Guram has over 15 years of experience in various industries, including finance, consulting, and technology. Harbir began their career at Nationwide Building Society as a Customer Insight Analyst before moving on to work as a Market Analyst and Customer Insight Lead at E.ON. Harbir then worked as a Senior Consultant and Manager at Deloitte, where they delivered projects for clients such as Rolls-Royce and John Lewis. After leaving Deloitte, Harbir served as a GLT and VAR Systems Operator at Hawk-Eye Innovations Ltd. Harbir later worked as an IT Business Partner and Senior Business Analyst at The Football Association, where they managed all technology projects for 24 England National teams, FA Education, St Georges Park, and the onsite Hilton hotel. Before joining their current role as the Head of Sales at FanFest, Harbir served as a Director for Phuzion Media, a start-up with proprietary image recognition technology working with media owners, agencies, and brands to create new revenue streams from ad activation, content monetisation, and content engagement. Additionally, they worked as a Technology Advisor at Sports X Consulting, a company specializing in sports technology, talent, and commercial consultancy, offering services such as data analytics and machine learning, talent acquisition, and brand management. Finally, in their most recent role before joining FanFest, Harbir worked as a GDPR Delivery and Engagement Manager at Euro Car Parts Ltd., where they led the delivery of GDPR artifacts and project frameworks for the company and two subsidiary organizations, Arleigh Group and Andrew Page.

Harbir Guram attended the University of Leicester from 2000 to 2003 where they obtained a 2:1 degree in Computer Science.

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