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Saad Al Abbassi is an experienced strategist with a strong background in social media management and digital marketing. Currently serving as Associate Director of Strategy at VICE Media since July 2020, Saad previously held roles such as Senior Strategist at VICE Media and Senior Social Media Manager at ASDA'A BCW. Saad's career began as a Social Media Manager at TBWA\Raad and included a role as Social Media Community Manager for the Nissan Team at Mindshare MENA, where responsibilities encompassed content creation, community engagement, and campaign analysis. Saad has also worked on the Microsoft Team at Wunderman and as a Product Executive at Tahadi Games Media. Educational qualifications include a degree in Strategic Planning from Miami Ad School, a Diploma in Digital Marketing from the Digital Marketing Institute, and a Bachelor's degree from the University of Jordan.