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Louise Hynd is an experienced business development professional currently serving as SVP at Digital Wave Technology since March 2022. Previously, Louise held the position of Senior Account Manager at SAS from April 1999 to March 2022, where responsibilities included managing global and national retail accounts with a focus on analytics, machine learning, and AI in various sectors. Prior to this, Louise served as Sr. Account Executive at Jesta I.S. Technology Company, concentrated on ERP solutions for softline retail accounts, and held the position of Divisional President at Chorus Line Corporation/All That Jazz, overseeing the Special Sizes Dress Division. Louise began the career as a Buyer/Planner at Macy's, completing an Executive Training program that emphasized buying and store management. Louise earned a Bachelor of Science in Consumer Merchandising/Retailing Management from the University of Arizona in 1986.