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Alexandra Scheufler has been working in the marketing and communications industry since 2003. Alexandra began their career as a Public Relations Intern at Community Services of South Florida. In 2003, they also began working as a Senior Technical Writer at Invention Technologies, Inc. where they created research and marketing materials to connect individual inventors with manufacturers interested in licensing new ideas. In 2007, they became the Marketing Communications Manager at Momentive Performance Materials, a global manufacturer of fused quartz and advanced ceramics used in semiconductor manufacturing and other high-technology industries. Alexandra then moved on to The Chef's Garden in 2008, where they developed and executed marketing and public relations strategies for a sustainable family farm that grows vegetables used in fine dining restaurants around the world. Most recently, in 2014, they co-founded VIB Marketing Agency, where they test and perfects the latest advances and trends in social and digital communications to raise awareness of their clients' products and services. Alexandra also leads a multimedia marketing team that delivers red-carpet customer service.

Alexandra Scheufler obtained their Bachelor of Science in Communication, Journalism/Psychology from the University of Miami in 2002. Alexandra also attended Cleveland State University. In March 2017, they obtained a Social Marketing Certification from Hootsuite.