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Juuso Nikander is a seasoned professional in sales management and performance, currently serving as Sales Performance Manager and previously as Key Account Manager at Viaplay Group since February 2018. Prior to this role, Juuso was with Viasat Finland from January 2010 to February 2018, where responsibilities included Key Account Manager, Sales Manager, Sales Coach, and Sales Negotiator. Juuso holds a Bachelor of Business Administration (BBA) in Sales from Haaga-Helia University of Applied Sciences, completed between 2015 and 2021, and possesses a Vocational Qualification in Business and Administration with a focus on Customer Services and Sales from Helmi Business College, obtained from 2005 to 2009. Juuso's educational background also includes a high school diploma from Koillis-Helsingin Lukio.