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Ann Bergström has over three decades of work experience, starting as a Marketing Trainee at Bona AB in 1989. Ann then worked as a Marketing Assistant at Scandi Net Kabel-TV, Programme & Marketing Assistant at Malmö Lokal-TV, and Sales & Marketing Assistant at TV Stockholm TV4. In 1994, they joined Viacom International Media Networks Nordics and held various roles, including Account Coordinator, Account Executive, Account Manager, Account Director, and Sponsorship & Key Account Director. During their time at Viacom, they played a crucial role in growing MTV's brand in the Nordics and developing innovative advertising solutions. In 2005, they transitioned to Viacom Velocity International as a Client Service Director, where they led a team in delivering marketing partnerships for global consumer brands. In 2019, Ann joined VIRTUE Worldwide as a Business Director, overseeing large advertising projects from strategy development to production. Currently, they serve as the Head of PR, Viaplay Select & Content Distribution at Viaplay Group, where they specialize in trade marketing, PR strategy, and event planning at major industry fairs.

Ann Bergström's education history includes the following:

- In 2018, they obtained a Certificate in Ecommerce from Econsultancy.

- In the same year, they also received a Certificate in Digital Marketing from IAB UK.

- Ann completed a Mini MBA program focused on Marketing with Mark Ritson through Marketing Week.

- In 2017, they pursued Pitching & Storytelling training at VILO Consulting.

- In 2010, Ann participated in the Scotwork Negotiating Skills program to enhance their negotiation skills.

- Ann attended Sales Training at Ambio Sweden in 2004.

- Ann earned an Advertising & Marketing Diploma from RMI Berghs School of Communications in 1991-1992.

- In 1987-1989, they obtained a Business Economics Diploma from Malmö Borgarskola.