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Jessica Hollifield came to Viamedia in 2013 and currently serves as Executive Director of Cross Media Sales for the Midwest. With over 12 years of experience, in both traditional media sales and digital media, as well as managing sales teams across the country, Jessica has helped define, train and built Viamedia’s cross media strategy nationwide.

Jessica started her career at a full service ad agency before quickly realizing her true passion in advertising sales. Her expertise ranges from cable television ad sales to strategically placed mobile, display, social, email marketing and online video campaigns.

Over the years, Jessica has consistently been a top performer, earning numerous President’s Club recognition and awards, working with local, regional and national accounts. Previous experience includes Senior Account Executive positions at Insight Media Advertising, Time Warner Cable Media and has held various levels of digital management positions while at Viamedia. Jessica resides in Lexington, KY with her husband and stepson. She enjoys playing tennis and volunteering locally for Girls on the Run Central Kentucky.