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Shoyab Ali is a seasoned digital marketing professional with extensive experience in search engine optimization (SEO) and digital marketing strategies. Currently serving as a Senior Digital Marketer at viAct since March 2023, Shoyab previously held senior digital marketing roles at Dr. B. Lal Clinical Laboratory Pvt Ltd and Dr. B. Lal Institute of Biotechnology, focusing on comprehensive SEO tasks, including on-page and off-page optimization. Prior experience includes a Digital Marketing Executive position at Ubuy Inc, where keyword research for multiple countries was conducted, and a role at GirnarSoft, assisting in customer conversions in the automotive sector. Shoyab began expertise development with digital marketing training at DigiRev and holds a Bachelor of Technology in Computer Science from Rajasthan Technical University, graduated in 2015.