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Pavithra KR is a seasoned media professional with extensive experience in sales leadership across prominent organizations in the industry. Currently serving as Senior Vice President of Sales at Viacom18 Media Private Limited since June 2011, Pavithra has overseen revenue management for Colors SD for the past three years, after initially leading revenue for special projects. Prior roles include Vice President at AIDEM Ventures Private Ltd., where Pavithra successfully transformed News 24 and Live India into profitable channels, and Assistant Vice President at NDTV, with a focus on revenue generation for both existing and new channels. Pavithra's career began at Star India as an Executive Sales, where initial exposure to media sales was gained. Educational credentials include a Bachelor of Commerce from Mount Carmel College, India.