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Jasper de Jong is currently the Group Director Digital & Media at VIA OUTLETS, overseeing VIA Digital, Marketing, and Media in Europe. Prior to this role, Jasper held various positions at companies such as Philips, Signify, BrandLoyalty, and TUI Nederland, where Jasper managed digital marketing strategies, brand management, product content, and data insights. With a background in business administration, marketing, and lean consultancy, Jasper brings a wealth of experience in transforming and driving digital and e-commerce initiatives within global organizations.