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Herrera leads VIA's Public Engagement Group, which includes Marketing and Communications, Government and Community Relations, and Customer Care and Sales teams. The Public Engagement Group oversees VIA’s branding and messaging strategy, community outreach, public relations, and advertising.

He previously served as Regional Vice President of Communications for Spectrum (formerly Time Warner Cable), where he led award-winning strategic communications, public relations, and government affairs programs for 2 million customers throughout the Texas region. He was Vice President of Business Development for the San Antonio Hispanic Chamber of Commerce, where his work included program plans for small businesses, including support for business education services and programs.

Herrera is a San Antonio native and UTSA graduate with deep ties to the community and extensive experience in public- and private-sector initiatives. He served proudly as Fiesta San Antonio’s Rey Feo LXVII, raising $450,000 to support scholarships for local students.