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Roberto Menendez is a seasoned entrepreneur and executive with extensive experience in various sectors. As COO and Co-Founder of VEZT since 2017, Roberto has been instrumental in creating an intellectual property rights marketplace that empowers music fans to invest in song rights. In addition, as Co-Founder of SURKUS CrowdCasting since February 2014, Roberto has worked to transform urban experiences and enhance direct engagement between businesses and their audiences. Roberto is also a Partner/Owner at Newmax Advisors, focusing on accelerated AUM growth for managers, and previously served as Managing Partner at Tradestar Capital from 2003 to 2009, where Roberto successfully built and scaled the firm's brand and operations.