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Dallas LaRose currently serves as the Chief Operating Officer at VetCor since September 2022. Prior to this role, Dallas held the position of Chief Operating Officer and Chief Information Officer at People, Pets & Vets from April 2018 to October 2022. Dallas's extensive background includes serving as Chief Information Officer and VP of Business Strategy at JDC Healthcare Management, LLC from November 2011 to April 2018, and as Enterprise Systems Supervisor at GSD&M from April 2007 to November 2011. Earlier in the career, Dallas worked as a Senior Financial Reporting Analyst at Concentra and held various roles including Business Systems Analyst at Dougherty's Holdings and Senior Financial Analyst at Dell. The professional journey began at S2 Systems as a Senior Network Engineer. Dallas holds a degree in Accounting and Information Management from the Naveen Jindal School of Management at UT Dallas, completed between 1999 and 2006.