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Will Potts is currently the VP of Data Strategy & Insights at Vestcom where Will focuses on converting data into actionable insights for clients. Prior to Vestcom, Will worked at CVS Health as the Promotions Strategy & Insights lead, Inmar Intelligence as the VP of Digital Intelligence, and Quotient Technology Inc. as the Vice President of Strategy and Insights. With a background in analytics and strategic planning, Will has a proven track record of driving growth and success for various companies in the retail industry. Will holds an MBA in Accounting and Finance from The University of Akron and a BA in Criminology and Sociology from Northern Illinois University.