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Mike Paley joined Vestcom in 2016. Mike has extensive experience in Shopper Marketing, Digital and Experiential working on leading brands and for retailers. Mr. Paley is responsible for the exponential growth of our ISMAds® solution and expansion of our retail and CPG network.

Previously he served as Executive Vice President at the Marketing Arm, part of Omnicom, where he was responsible for defining and creating shopper infrastructure and strategies across the company’s client base. Prior to that Mr. Paley was Chief Marketing Officer for Square One Advertising, a Dallas-based advertising agency, where he focused on shopper marketing, strategy and brand planning, and consumer and customer insights for brands.

Mr. Paley is a Charter Member of the Google Shopper Marketing Agency Council and a judge for the Shopper Marketing Effies. Under his lead, TMA was named in HUB Top 20 and designated “Who’s Who in Shopper Marketing” by Shopper Marketing Magazine.