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Ekaterina is a seasoned marketing professional with over a decade of experience in ad tech, automotive, and IT. As Senior Regional Marketing Manager at Verve, she excels in integrated campaigns, lead generation, and strategic marketing partnerships. Her career includes roles at Smaato and Microsoft, highlighting her expertise in navigating complex business environments. With a Master’s in Marketing Management from EDHEC Business School, she is dedicated to driving marketing excellence and actively champions innovation, inclusivity, and collaboration through the Women in Programmatic Network and IAB Europe’s Programmatic Trading Committee.