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Rikki Pearce is an accomplished professional with extensive experience in audience intelligence, strategy development, and market research. Currently serving as the Managing Director of VERVE since May 2022, Rikki focuses on delivering impactful insights by integrating various specializations. Prior to this role, Rikki led audience insights at News Corp Australia and developed member engagement strategies at Qantas. Rikki's background includes leadership roles in research and analytics at Ergo Strategy and Deloitte Australia, contributing significant advancements in customer experience design. Rikki holds a Bachelor’s degree in Business Management and Psychology from The University of Queensland, and a Master's in Applied Statistics from Swinburne University of Technology.