Paul Lawson is an experienced executive in business development and client service within the market research sector. Currently serving as Executive Director and Head of New Business Development at Verve since June 2010, Paul leads initiatives focused on artificial intelligence and cultural understanding to deliver timely insights through insight communities. Previously, Paul held the position of Head of Client Service Development and Research Director at Synovate from June 2005 to June 2010, contributing expertise in fast-moving consumer goods (FMCG), specializing in new product development (NPD), benchmarking, volumetric forecasting, and qualitative analysis.
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