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Rich Bralley serves as the Director of Global Key Accounts at Vertiv since October 2018, focusing on business development for major customers in the data center industry, particularly in the Cloud, Colo, and Enterprise sectors. With significant expertise in Power/UPS systems, Switchgear, Thermal & Cooling optimization, and data center monitoring, Rich leverages extensive industry knowledge to drive success. Previously, Rich held the position of General Manager at Emerson Network Power from September 2007 to October 2018, where responsibilities included full P&L oversight of the Vertiv / Liebert Virginia Sales office, leading a high-performing team. Rich began at Emerson Network Power - Liebert Virginia as a Senior Sales Executive in May 2002, contributing to the company's leadership in critical infrastructure technologies. Rich holds a B.A. in Marketing and Economics from JMU College of Business, obtained between 1983 and 1986.