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With nearly 20 years of experience in the IT industry, Srini is an expert in Global Demand Center Setup and Support, Enterprise digital marketing solutions, Channel & Customer Loyalty Marketing & CRM implementations, Database analysis & Data art design and setup including BI Platforms and Design, Setup and maintenance of Marketing Automation Platform solutions and management.

Srini has implemented and delivered projects under Agile Development Environment & SCRUM techniques with large and small project teams and is experienced in Requirements Gathering, Analysis & Documenting the use cases. He manages and supervises all phases of a research initiative from design through report delivery.