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Dave Hendricks is the CEO and Co-Founder of Vertalo, a company that they helped to establish in 2017. Prior to their current role, Dave served as the Managing Director UK and Cofounder of LiveIntent, Inc. from December 2009 to July 2017. In this role, Dave was responsible for expanding the LiveIntent Business to the UK and EU. Dave has also held positions as a Committee Member on the Ad Technology Council for the IAB (Interactive Advertising Bureau) and as the Chairman of the Email Monetization Working Group for the IAB. In addition to their work in the tech industry, Dave has also served as a Council Member for the CT Rail Commuter Council and as a League Commissioner, Coach, and Board Member for Stamford Youth Soccer.

Dave Hendricks attended The George Washington University, Northfield Mount Hermon School, and The Taft School. Dave earned a BA in Political Science from The George Washington University.

Some direct reports include Danielle Green - Director of Marketing Operations, Kyle Hendrick - Director of Finance, and William Baxter - CTO & Co-Founder.