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Max Keith co-founded VERT.RUN in May 2018 and currently holds the role of Co-Founder. Prior to this, they worked at Welcu as Sport Marketing from March 2015 to October 2019. Before that, Max was the Director de Marketing at CABROS from March 2014 to December 2014.

Max Keith attended Universidad Adolfo Ibáñez from 2007 to 2011, where they earned a degree in Ingeniero Comercial with a focus on marketing.