ÂÜÀòÂÒÂ×

Vandana Vaswani, MBA has five years of work experience. From 2019 to present, they have been working at Versa Products, Inc. as a Manager, Marketing Analyst. In this role, they have planned and executed strategies across various social media platforms, resulting in a 70% YOY increase in website impressions and a 30% YOY increase in ROAS. Vandana has also tracked and analyzed data to present executives with recommendations to grow 3 brands. In 2019, they also worked at MailPix, Inc. as a Manager, Digital Marketing Analyst. In this role, they spearheaded the creation of an internal group dedicated to SEO, usability, and lead generation, resulting in a 25% increase in traffic and a 60% increase in conversions over a 5 month period. From 2017 to 2019, they worked at Gravity Ball Health Systems as a Business Development Analyst. In this role, they launched a strategic sales funnel using HubSpot to maintain and improve customer relationship management, reducing cost by 40%. Vandana also managed lead generation, SEO, PPC, landing page creation/optimization, and conversion optimization. Additionally, they led software implementation of the new CRM system. From 2017 to 2019, they also worked at California State University-Long Beach as a Graduate Research Assistant. In this role, they graded assignments and provided feedback to 300+ students in HR Management class, supervised and mentored 8 undergraduate students, and prepared meeting reports and created 10+ conference presentations for the professor's department meetings. Additionally, from 2016 to 2017, they worked at Nagode Industries Ltd as a Marketing and Accounting Associate. In this role, they created a positive online experience by updating landing pages and categorizing products, maintained brand and message consistency on the website and across all trade shows in Lagos, and assisted the marketing team with optimization and best practices of digital campaigns.

Vandana Vaswani, MBA, has a diverse educational background. Vandana obtained their Master of Business Administration (MBA) degree from California State University, Long Beach in 2019, with a focus on Marketing, Business Management, and Finance. Prior to that, they earned a Bachelor's degree in Accounting and Finance from the University of Bradford in 2016. Additionally, Vandana has obtained several certifications, including the SheCodes Basics certification from SheCodes Workshops in 2021, Introduction to Salesforce Certification and Career Planning course from Udemy in 2019, Data Visualization with Tableau Specialization from the University of California, Davis in 2019, Salesforce Lightning Essentials: First Look from LinkedIn in 2019, The Complete Salesforce Classic Administrator Certification from Udemy in 2019, SAP ERP Essential Training from LinkedIn in 2019, Cert Prep: Certified Scrum Master from LinkedIn in 2019, SQL: Data Reporting and Analysis from LinkedIn in 2019, Google Ads - Measurement from Google in 2021, Google Ads Apps from Google in 2021, Google Ads Display from Google in 2021, Google Ads Search from Google in 2021, Google Ads Video Certification from Google in 2021, Google Shopping Ads from Google in 2021, Social Media Certified from HubSpot in 2019, Inbound Marketing Certification from HubSpot in 2018, and Google Ads Fundamentals and Google Analytics from Google in 2019.