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Jeff Pratt is a seasoned professional with extensive experience in commerce and digital experience management. As the Commerce Experience Practice Director at Verndale since August 2015, Jeff oversees a significant division at a leading independent agency known for its expertise in creating optimized digital solutions. Prior to this role, Jeff served as Practice Manager at C2 - Competitive Computing from 2005 to July 2015, managing their eCommerce and business application division. Additionally, Jeff has held positions such as Board Member for the New Haven School Board, President of Bock Interactive, specializing in web design and eCommerce, and Founder/President of Lewis Creek Company, which focused on premium outdoor clothing. Jeff holds a BA in English and Political Science from the University of Vermont, completed in 1986, and attended Middlesex School between 1979 and 1981.