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Bram Hoeben is a seasoned marketing professional currently serving as Senior Activatie Marketeer at Vermaat since July 2023. Prior to this role, Bram Hoeben accumulated extensive experience at Lidl Nederland from November 2018 to July 2023, working in various capacities including Instore Activatiemanagement, Filiaalconcept & Innovatie, and Micromarketing en Sponsoring. Earlier career experiences include an internship at Foodmood Nijmegen and a marketing internship at The Athlete's Foot, along with a marketing and communication internship at BMD Advies Centraal Nederland, where Bram Hoeben developed an online marketing plan and assisted with newsletters and events. Initial skills in efficient and customer-friendly work were acquired at Cinetwins. Bram Hoeben holds a degree from HAN University of Applied Sciences, completed between 2013 and 2017, and a specialization in equestrian sports from NHB Deurne, attended from 2009 to 2013.