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Jose (Joe) G. currently serves as the Chief Customer Success Officer at Veritran and is a Professor of Analytics and Artificial Intelligence at Universidad de 'San Andrés'​ for the Master in Business and Technology program. Prior experience includes extensive roles at BAT from 2006 to October 2021, including Global Head of IDT - Marketing Technologies and CIO for Europe West, among other positions in global IT operations and project delivery. Jose also worked as a Senior Project Manager in an independent capacity and held managerial and consultant roles at PwC from 1994 to 2001. Educational qualifications include a PLD from Harvard Business School, a Master in Finance from London Business School, a Master in Economics from the University of London, a postgraduate degree in Supply Chain Management from Universidad Austral, and an engineering degree in Information Systems from Universidad Tecnológica Nacional, alongside studies in disruptive innovation and digital strategy at Harvard Business School.