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Carmen de la Cerda is a seasoned professional with extensive experience in management and board leadership within the design and healthcare sectors. As Managing Partner and Director at BuenTrip Ventures since November 2016, Carmen de la Cerda has played a significant role in business development. Current board memberships include Veris - Latinomedical S.A., Saludsa, and ECUACAP, all starting in 2022 and 2023. Previously, Carmen de la Cerda co-founded Alapar Creativas, a design studio focused on tailored communication strategies, and volunteered with Gescultura to provide branding advice to artisans in Quito. Educational qualifications include a Master’s degree in Visual and Digital Media from IE Business School and a Bachelor of Arts in Design and Visual Communications from Universidad San Francisco de Quito.