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Karra Hendrix has a diverse work experience in product marketing and technical roles. Karra is currently a Senior Product Marketing Manager at Verifiable since 2023. Previously, they worked at Bright.md as a Director of Product Marketing from 2021 to 2023, where they built the product marketing function and focused on pricing strategy, sales enablement, competitive intelligence, market research, and product positioning. Before that, Karra was a Sr. Product Marketing Manager at SheerID from 2019 to 2021, where they implemented a product launch process and was responsible for launch planning, product messaging, content strategy, market research, and sales enablement. Prior to that, they worked at Lytics as a Sr. Product Marketing Manager from 2019 to 2019, leading product marketing strategies and developing new messaging for their target audience. Karra also has experience as a Product Marketing Manager and Sales Engineer at Act-On Software, Inc. from 2014 to 2019, where they focused on delivering products, developing messaging, and driving revenue growth. Karra started their career as a Technical Marketing Coordinator at Digital Living Network Alliance (DLNA) and as an IT Support Technician and Supervisor at Oregon State University.

Karra Hendrix holds a Bachelor of Science (B.S.) degree in Psychology from Oregon State University. In addition, they have obtained several certifications in Pragmatic Marketing, including Foundations, Launch, and Market, in November 2016.