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Mark Squire

President & COO at VERICO

Mark Squire is the President & Chief Operating Officer of Verico Financial Group Inc.

Mark started his career in the financial industry 30 years ago at CIBC where he spent 18 years working in different roles with the organization, from branch manager to community manager in the retail markets sector.

In 2008 Mark Squire joined National Bank of Canada an held the role of Assistant Vice President for Mortgage Broker Services. He directed a national sales force supporting the growth strategies for the bank. Mark played a pivotal role in implementing major changes within the NBC mortgage services including the broker rewards program and the replacement of volume bonus with efficiency bonus program for brokers. In 2017 National Bank made a decision to change how they originated business through the broker channel, at that time Mark was approached to join Manulife Bank.

At Manulife, Mark held the role of Head of Mortgage Services with the mandate to help them launch into the broker market. With a select group of sales people that he brought with him from National Bank and the Manulife existing sales force they were quickly able to increase market share from low 20’s to the current 10thposition.

Mark has recently held the position of Senior Vice President Private Label at Paradigm Quest. In this role Mark was responsible for eleven different brands with the mandate to re-establish a relationship and grow the private label volumes

Mark participated on several boards throughout his career including the Corporation Board of Cambridge Memorial Hospital and Executive Committee – Treasurer of the United Way of Cambridge and North Dumfries. Mark participated on the Lender-Advisory Committee at Mortgage Professionals Canada.

Mark is committed to continuing to support, grow and help reshape this mortgage industry as it continues to evolve and change.


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