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Prior to Veriato, Elizabeth was CEO of Sittercity which is on a mission to make child care finally work. It is a two sided digital marketplace that connects families with care givers. Sittercity was in need of a reboot when she joined in 2017. She helped build a world class team, improved the platform, got profitable and sold to Bright Horizons in August of 2020.

Prior to Sittercity, she was President and CMO of ADARA, driving marketing strategy, accelerated revenue growth and operational excellence globally for the travel data DSP/DMP. Before joining ADARA, she built the marketing services business at Chegg prior to which she was Senior Vice President of Media at Electronic Arts managing sales, marketing, and operations globally, connecting marketers with gamers across all EA platforms, including console, web, social and mobile and creating many new formats that are now industry standards.

Earlier in her career she had the good fortune to work at Yahoo!, CNET, ZDNet and PC Magazine. She is passionate about helping others on their journeys. She enjoys aiming high, assembling and enabling great teams, delivering results, and laughing a lot along the way. She resides in New Jersey with her husband and two daughters, and loves being on a beach, ski slope or in a different country with the three of them.