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Krystal Covarrubias is an experienced marketing professional with over 14 years of expertise in brand management and strategic marketing. Currently serving as the Head of Marketing at Verde Valle since May 2009, Krystal is responsible for enhancing profitability through brand portfolio development, creating new business opportunities, and improving decision-making processes. Previously, as a Senior Brand Manager, Krystal oversaw the Isadora brand, focusing on the marketing strategies for refried and whole beans ready to eat. Prior to Verde Valle, Krystal worked at CEDEM - Centro de Dueñez Empresaria from November 2004 to January 2009 as an Operation and Logistic Manager, coordinating national and international events and managing working sessions. Krystal holds a Bachelor’s degree in Marketing from ITESO Universidad Jesuita de Guadalajara and completed an Advanced Study class at Columbia University in 2009.