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Shibu Kumar is the Head of Digital Marketing and Sales Support at Verbat Technologies, a position held since February 2009, where responsibilities include executing strategies to boost market share, brand awareness, and reach. Shibu is passionate about B2B Inbound Marketing, Social Selling, and promotes the Smarketing approach. Prior to this role, Shibu served as an Account Manager at Verbanet Technologies LLC from January 2003 to January 2009, managing key accounts in application development, SEO, and infrastructure services while ensuring profitability and quality assurance. Academic qualifications include a Digital Marketing certification from the University of Illinois Urbana-Champaign, a Post Graduation in Computer Application, and a Master of Public Administration, both from the University of Kerala, along with a 10+2 education from Kendriya Vidyalaya.