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Ian MacLeod has a diverse work experience, starting with their roles at PepsiCo from 2008 to 2015. Ian started as a Small Format Sales Representative and later transitioned to being a Large Format Sales Representative. In these roles, they managed sales territories, provided customer service, and sold and maintained Frito Lay's inventory items. During this time, they also worked as a Relief Route Sales Representative, adapting sales strategies and improving efficiency.

In 2015, Ian joined Yellow Pages / Pages Jaunes - Canada as a Senior SEO Campaign Manager. Ian later became a Product Manager - SEO, focusing on optimizing search engine optimization.

Their most recent experience is with VERB Interactive, where they initially served as an SEO Strategist before progressing to the position of Senior SEO Strategist. Currently, they hold the role of SEO Strategy Lead, responsible for leading SEO strategies at the company.

Ian MacLeod earned a Bachelor of Science degree in Marine Biology from Dalhousie University, which they attended from 2008 to 2012. In 2015, they briefly studied Marketing Management - Digital Marketing at Fanshawe College. Ian also obtained various certifications, including Google Analytics Certification, Google Tag Manager, Google AdWords Certification, Hootsuite Certified Professional, Advanced Open Water Diver, Emergency Responder CPR/AED/First Aid - Adult, and National Lifeguard - Pool. The obtained years for these certifications range from 2007 to 2015.