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Melissa Escalona has extensive experience in customer service and operational management, currently serving as the Director of Customer Service at Verano since September 2019, where responsibilities include overseeing multi-state operations of the Customer Care Center and driving the unit to achieve financial goals. Prior to this role, Melissa held the position of Associate Manager of New Student Advising at Ultimate Medical Academy from August 2010 to September 2019, contributing to student support and engagement initiatives.