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Tina Sander-Reich is an experienced E-Commerce Manager currently working at AMELI Zurich and VERALICE, where responsibilities include strategy development, web analysis, and ongoing online shop improvement. Previously, Tina held the position of E-Commerce Manager at Rich & Royal - Peter Stupp Design Mode GmbH, overseeing the operational E-Commerce business, shop relaunch from Magento to Shopify+, and collaboration with various service providers. Early career roles included Junior E-Commerce Manager and a Master thesis focused on SEO optimization. Tina holds a Master of Science in Textile Chain Research and a Bachelor of Science in International Fashion Retail, both from Reutlingen University.