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Tricia is accountable for all of the sales and marketing efforts for VenuWorks and each of its managed venues. She directs the implementation of effective marketing strategies to ensure that VenuWorks and its venues are driving revenue to all stakeholders.

Prior to joining the VenuWorks executive team, Tricia worked for Ticketmaster for seventeen years. As a Sr. Client Development Director, her most recent position, Tricia was responsible for the account management of clients across an eight state territory. Additionally, Tricia has previously served as an adjunct professor at Simpson College teaching Sports Marketing classes.

Tricia holds a bachelor’s degree in Sports Administration and Corporate Communications from Simpson College in Indianola, IA and a master’s degree from Iowa State University. She lives in West Des Moines, IA with her husband and two daughters. Tricia serves as a co-Chair for the Have a Heart 5k, an annual event supporting families affected by pediatric oncology. She is also active volunteer with the Leukemia & Lymphoma Society, Team in Training, Children’s Cancer Connection and Kids Living Brave.