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Fernanda Oi has a strong background in user experience design, with a focus on UX design and UI design. Fernanda is currently working as a Team Lead and Senior UX Designer at Venturus. Prior to that, they worked as a User Experience Design Specialist at Via Varejo SA and as a XD Consultant at Avanade. Fernanda also has experience as a UI Designer at Vizir Software Studio, an Art Director at iris Worldwide São Paulo, and a Community Manager at Wieden + Kennedy. Earlier in their career, Fernanda worked as an Assistant Art Director at Freead Comunicação and as a Creative Intern at Namosca MKT Jovem. Fernanda began their career as an Assistant Researcher at ESPM.

Fernanda Oi pursued their higher education from 2010 to 2013 at ESPM Escola Superior de Propaganda e Marketing. During this period, they earned a Bachelor's degree in marketing and advertising, with a specific focus on the field of study known as Arte e Propaganda.