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Keith McKay is currently working as a Marketing Director at Ventures Lab, where he is responsible for launching new casino and sports betting brands into developing markets such as India and Canada. Prior to this, Keith held various roles at ComeOn Group, including Head of Rest of the World (Developing Markets) and Country Manager - UK. He also has experience as a Marketing Manager at Betfair and as a Commercial Manager at PA Media: Sport. Keith's career has involved strategic media planning, marketing management, and driving commercial success in the sports and gaming industry. He holds a BA Hons in Media and Spanish from Middlesex University.