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Tim Vanderploeg currently serves as Category Marketing Manager at Ventura Foods since January 2024. With extensive experience in brand management, Tim has held diverse roles, including Brand Management Consultant for top CPG companies at Mondelez International and Danone North America from January 2022 to January 2024. Tim's previous experience includes serving as Associate Brand Manager for The Hershey Company, where strategic initiatives led to notable margin improvements and waste reductions. Tim also worked as Assistant Brand Manager at Henkel, managing significant marketing budgets and driving digital strategies for a major air care brand. An MBA graduate from Michigan State University, Tim's career began with a focus on shopper marketing at Handstand Innovations, contributing to product development and marketing strategy across multiple international markets. Tim holds a B.A. in English from Hope College and participated in the IES Abroad program in 2010.