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Joana Simões is a seasoned digital marketing professional currently serving as a Web Experience Manager at VELUX since May 2023. With a strong background in website management and conversion optimization, Joana previously held the title of Senior Website Manager & Conversion Optimisation at SHERPANY from September 2017 to April 2023. Joana's expertise includes leading digital strategies and enhancing user experience, as evidenced by managing a complete website redesign earlier in the career as a Website Manager & SEO Specialist. Additional experience includes training in digital psychology and search marketing at FLAG | Centro de Formação and consulting for Grupo Rumos in e-commerce and digital marketing. Joana began the career as a Campaign & Affiliate Marketing Manager at UpRise40, managing extensive affiliate marketing campaigns in the LATAM region, and has foundational experience in market research from an internship at Motivação Estudos Psico-Sociológicos, Lda. Joana holds a Master's degree in Social and Organizational Psychology from Iscte - Instituto Universitário de Lisboa and a specialization in eCommerce from FLAG.